Sales and Marketing Excellence: Building blocks of leadership

Thoughts based on personal values, experience and readings

Accept responsibility, blame no one
True understanding comes from reflecting on your own experience - you are your own best teacher.
Credibility is the foundation of leadership
Centre of gravity for loyalty is integrity of leadership
The leader inspires trust rather than rely on control.
Leaders must trust to become fully trusted - and that means being open with others.
Humility: Self confident but still willing to admit that they don’t know everything.
Put principles into practice

Ask good questions, rather than always giving answers

Questions can be very persuasive. Questions get people to think through an issue and come up with their own reasons for agreeing with something.

Listen to your team as they have a desire to be heard

“Am I listening or waiting to speak?”

People listen more attentively to those who listen to them.

Be able to see a situation from someone else's point of view.

Unity comes about through dialogue and debate

Storytelling is more compelling than just giving rules, guidelines, and policies
Storytelling can be tied to people and names and events that are much more relevant.
Draw word pictures, use metaphors, give examples, relate anecdotes, offer quotations.
Speak from the heart.
Enthusiasm and expressiveness are among your strongest allies

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