Thoughts based on personal values, experience and readings
Personal integrity
- Accept responsibility, blame no one
- True understanding comes from reflecting on your own experience - you are your own best teacher.
- Credibility is the foundation of leadership
- Centre of gravity for loyalty is integrity of leadership
- The leader inspires trust rather than rely on control.
- Leaders must trust to become fully trusted - and that means being open with others.
- Humility: Self confident but still willing to admit that they don’t know everything.
- Put principles into practice
Ask questions
- Ask good questions, rather than always giving answers
- Questions can be very persuasive. Questions get people to think through an issue and come up with their own reasons for agreeing with something.
- Listen to your team as they have a desire to be heard
- “Am I listening or waiting to speak?”
- People listen more attentively to those who listen to them.
- Be able to see a situation from someone else's point of view.
- Unity comes about through dialogue and debate
Be a good storyteller
- Storytelling is more compelling than just giving rules, guidelines, and policies
- Storytelling can be tied to people and names and events that are much more relevant.
- Draw word pictures, use metaphors, give examples, relate anecdotes, offer quotations.
- Speak from the heart.
- Enthusiasm and expressiveness are among your strongest allies
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Does Your Marketing Sell? The secret of effective marketing communications by Ian Moore.
Very insightful & practical book. Following resonated with me.
- Marketing
requires the quiet skills of empathy and
perception
- Write
down your desired customer reaction to your advertisement
- Think and
speak one to one, not to all.
- If you can’t find interesting
specifics, you should really question why you are advertising at all.
- Include benefits in Ad headlines.
- After self-interest, news
is the second most effective motivator. Inject news and make it quick and easy.
- You don’t need to make your
customer interested, you need to speak to their already existing interest - Write
for the interested customer.
- Couponing is much maligned but it
really works.
http://ow.ly/qVteo
